The new Swiss unisex fashion accessory label VUP Fashion AG was founded in October 2020. The VUP® brand and design are internationally protected and represented by the renowned Trademark attorney Bernard Volken of the prestigious law firm Troller Hitz Troller.
Some evolution needs revolutionary thoughts. This innovative idea revolutionizes the tie and takes it to the next level of evolution.
Upcycling becomes upgrading.
VUP® stands for unique and individual style
The new, individual and unisex fashion accessory revolutionizes the tie as a new must-have: no matter if elegant, casual, rocky and freaky. VUP® fits always and to every style.
Whether for everyday business, leisure or even for a festive occasion. VUP®
appeals to a large contemporary target group – whether young or young-at-heart.
VISION AND MISSION
My name is Evelin Stefano and I want to go down in fashion history and conquer the world as Miss VUP®, inventor tie revolution for everyone and for every style.
VUP® is to stand as a new generic group for unisex
and multifunctional all-in-one accessory.
Coco Chanel freed women from their constricting clothes and I -Miss VUP®- dress the men’s neck with a liberating VUP®. This individual unisex accessory is so intelligentlymade that VUP® will go around the worldas a must-have accessory asa logical continuation of several dress codes at once.
Great things will be replaced, even greater things will come.
Goodbye Tie & Foulard – Hello VUP®
Evelin Stefano, Inventor of VUP®