The Swiss fashion label VUP Fashion AG stands for unisex fashion accessories. The VUP® trademark and design are internationally protected and represented by the renowned trademark attorney Bernard Volken of the prestigious law firm Troller Hitz Troller.
Some evolution needs revolutionary thoughts. This innovative idea revolutionizes the tie and takes it to the next level of evolution.
Upcycling becomes upgrading.
The new, individual and unisex fashion accessory is revolutionizing the tie as a new must-have: whether elegant, casual, rocking and freaky. VUP® fits always and to every style.
Whether for everyday business, leisure or even for a festive occasion. VUP®
appeals to a large contemporary target group – whether young or young-at-heart.
My VUP® – Your VUP® – Our VUP®
My name is Evelin Stefano and I want to go down in fashion history and conquer the world as Miss VUP®, inventor of the tie revolution for everyone and for every style.
VUP® the individual styling upgrade. VUP® is an all-in-one accessory and the tie revolution for everyone. It can bridge the gap between tie (man) and foulard (woman) in a contemporary way.
Coco Chanel liberated women from their constricting clothing and I – Miss VUP® – am dressing men’s necks with a liberating VUP®. This individual unisex accessory is so intelligentlymade that VUP® will go around the world as a must-have accessory as a logical continuation of several dress codes.
Great things will be replaced, even greater things will come.
Goodbye Tie & Foulard – Hello VUP®
Evelin Stefano, Inventor of VUP®
VUP® Fashion 2025
