VUP Fashion AG, das multifunktionale Accessoire kann anstelle von Schal, Krawatte, Plastron, Fliege, oder als Einstecktuch getragen werden.Logo.



VUP® in an internationally protected accessory design, Born in Switzerland, Made in Italy. The new, individual and unisex fashion accessory revolutionizes the tie as a new must-have for everyone and for every style.

VUP® is the fashion accessory for everything, everyone and for every style:  no matter if elegant, casual, rock and freaky. VUP® always fits and is unisex, multifunctional, individual and washable. Precious fabrics and finest workmanship as well as limited editions make VUP® unique.

The all-in-one accessory VUP® kills several birds with one stone: Individually, the My VUP is worn instead of a tie, scarf, bandana, plastron, ascot, tie scarf or even as a belt.
The Mini VUP convinces as a pocket square, twilly, foulard, bow tie, stitch or even as a wrist ornament.

V U P stands for very unique people, because each person is UNIQUE. VIP was yesterday, today you are VUP: unique, one of a kind and we all are: you, me & every person

VUP® is easy to care for, washable and offers comfortable wear thanks to neck freedom. It’s quick and easy to put on because there is no right or wrong way to wear it, because VUP® always fits perfectly. It offers different ways to wear and use it, and you’ll never be overdressed or underdressed again.

Because VUP® crowns any dress code, whether used as a neck accessory, pocket square or otherwise. VUP® embodies the new dress code.

At present, VUP® only exclusively via the Online Shop available.

In addition, we are present with our mobile showroom, the VUP® Fashion Mobil on Tour. There is also the possibility to choose his favorite part from the entire VUP®collection in our warehouse / showroom in Hombrechtikon.

In addition to the roof region, we supply the whole EU as well as USA and Dubai
(other countries possible on request)

Shipping costs to Switzerland and Lichtenstein are free of charge.
Shipping whole EU as well as USA and Dubai from CHF 300.00 are also free of charge, otherwise a shipping fee of CHF 19.00 or Express CHF 61.00 will be charged.
(other countries on request)

Delivery costs and delivery times vary depending on the country. For deliveries outside Switzerland, fees may apply, e.g. for import formalities, customs or taxes. Please understand that we cannot influence these costs.

Delivery time is usually 2 to 4 business days, Italy 2- 5 business days, USA 3-7 business days.
(other countries on request)

Due to the product novelty and limited editions, we grant a return period of 14 days. (see GTC point 7)

The best way is to write an email to:
and we will contact you directly.

You can apply to be a “VUP Fashionist” for our private VUP® happenings.

VUP® is internationally protected as a trademark and design. In this context, licenses can be purchased.

It’s best to send an email to: and we’ll get back to you directly.